The startup Ridebrain approached Rhyme with the idea of building an online network for skiers and snowboarders. The guys wanted to create a community for enthusiasts where they could connect with each other and let professionals post content to their followers. The global community of pros and their fans is quite tight-knit, and there is a major demand for content, be it videos, tips, tricks and favorite spots from the well-known riders. Ridebrain wanted to tap into that atmosphere and create a place that would supply that demand. An initial brainstorming session led to a concept for a kind of social network available both on the web and as an app that could be expanded upon piece by piece.